General Motors
Designing the in-vehicle interface experience for GMC & Chevy’s future models
Tasks
UI Design, Design System
Team
GUI Designers, Product Designers, Product Owners, FED
Domains Owned
Vehicle Info, Drive Modes, Off-Road, Cameras, Auto Park Assist, Cluster, EV
Background
As GM's experience agency partner, Rightpoint is tasked on two fronts:
1. Designing the Center Stack Displays (CSD) and Digital Instrument Cluster (DIC) for future car models across brands
2. Guiding GM towards modern workflow processes
My Role
I was integrated into the GM GUI design team to work on the interfaces for future GMC & Chevy truck/SUV models. The work involved theming, creation, and maintenance of the design systems for both brands. I also collaborated with product designers to ideate and design a number of domains. The work I did on GMC & Chevy impacted and informed other brand teams, so I’ve also contributed to Buick and Cadillac models to align on documentation, design systems, domain designs, and development.
Request the Vehicle Domain case study: chelseajchoi@gmail.com2023 GMC Canyon & Chevy Colorado
GMC Camera
GMC Off-Road
Chevy Drive Modes
Chevy Camera
Chevy Off-Road
2024 Chevy Silverado
Chevy EV Theming Exploration
Outcome
While I'm not privy to any metrics regarding use on the domains I helped design, a positive result from the Rightpoint and GM partnership was helping to create process documentation and optimization workflow, saving GM $100k+ in efficiency savings per year.
